Company Identity

When the Securities and Exchange Commission removed the practice of repaired brokerage commissions on May 1, 1975, none of the significant brokerage companies at the time believed anybody would 'break ranks' and use marked down commissions. A handful of little companies saw a special chance.

Our Business has progressed, and for over 35 years has stayed a leader in a market that continues to innovate brand-new manner in which make Wall Street more available to the private financier.


Our Business originated a variety of 'firsts,' leveraging innovation to make investing simpler, quicker, and more effective. In 1988, the business was the very first to provide touch-tone phone trading. Following its Going public (IPO) in March 1997, the business integrated its different brokerage systems into one broker dealership, Our Business and released its very first nationwide marketing campaign, total with a prices approach that continues today.